about me

Hi, I’m Lakshit Bhayana

I was a basketball player who ended up in performance marketing, earning less than 6 LPA. Every time I looked at that number, I felt stuck. I wanted a 20 LPA offer, and deep down I knew I was worth more.

So I stopped waiting and started experimenting. 300+ job-search experiments, and many of them failed. But I kept going until I cracked the code. One of them got me an 18 LPA offer, and I will never forget that feeling. The same method then got me 27 LPA and 42 LPA.

That’s when I knew I couldn’t keep this to myself. I sat with 200+ CEOs, CHROs, founders and recruiters to see hiring from their side. That became the CVC Method. Today I’m a headhunter for digital marketers because I know exactly how it feels to be stuck at the same salary, and I want to help every marketer who is.

Get in touch

featured in →

my mission

₹100 Cr in job offers for digital marketers.

By the end of 2027. Built one marketer, one offer at a time.

How I want to help

I don’t want anyone to suffer the way I did. I know how it feels to fail hundreds of times, and I want to walk with you so you get there faster than I did.

Where we are today

₹18.6 Cr in job offers so far

~₹18.6 Cr₹100 Cr goal

Every offer is one more marketer who stopped feeling stuck.

the community

India’s Rich Marketers Club

IRMC is a community of digital marketers who are aiming for a 50–60% hike.

20,000+ digital marketers800+ marketers placed₹18 Cr+ raised in job offers

the story

My journey

How a basketball player ended up helping digital marketers get hired.

Basketball to Performance Marketing

I started as a basketball player who ended up in performance marketing.

Read the storyShow less

When I switched to performance marketing, I was earning less than 6 LPA. I was not confident, and I always knew I wanted more.

I was stuck in a toxic work environment and travelled four hours every day from Noida to Gurugram. Somewhere in that daily grind, I knew I deserved better.

The 20 LPA Dream

I had a dream to get a 20 LPA job offer.

Read the storyShow less

Everyone called me delusional for aiming so high. But I knew I deserved more.

So I started applying to every job I saw, hoping that the more I applied, the more replies I would get. Instead, I got more rejections.

300+ Hike Experiments

So I started experimenting. 300+ experiments to get a hike.

Read the storyShow less

When I saw others landing the jobs they wanted, I knew I had to step up my game. So I tried everything:

Sent cookies to HRs
Made videos like a YouTuber
Wrote 50+ emails, each in a new style: serious, funny, sad
Messaged random people on LinkedIn, like a friendly robot
Cold-called managers

It worked, but only up to a point. I cracked a 7 LPA offer, and that was not enough for me. I knew I could do better.

The 300% Hike

One experiment got me an 18 LPA offer. The same method then got me 27 and 42 LPA. That is how I got a 300% hike.

Read the storyShow less

One of my experiments worked, and it helped me land an 18 LPA remote job in New York. The same strategy then helped me land a 27 LPA offer at a gaming company in China, and then a 42 LPA offer.

18 LPA · Remote, New York27 LPA · Gaming company, China42 LPA

Founded Lakshit Bhayana Recruitments

I helped companies like AirArabia, Internet Moguls, Wells Fargo, American Express and Genpact hire digital marketers.

Read the storyShow less

Through LBR, I worked with national and international companies to hire senior digital marketers. Sitting on the hiring side showed me exactly what companies look for, and what makes them say yes to a candidate.

AirArabiaInternet MogulsWells FargoAmerican ExpressGenpact& more

The CVC Method

I sat with 200+ CEOs, CHROs, founders and recruiters to understand hiring deeper. That became the CVC Method.

Read the storyShow less

I wanted to help every digital marketer who knew they deserved more but was stuck in the same situation because they lacked the right strategy.

Using the CVC Method, I started helping people land their dream jobs, and the numbers started to grow.

ClarityVisibilityClosing

Founded India’s Rich Marketers Club

A community of 20,000+ digital marketers. 800+ marketers placed.

Read the storyShow less

IRMC is a community of digital marketers who are aiming for a 50–60% hike.

20,000+ digital marketers800+ marketers placed₹18 Cr+ raised in job offers

The Mission

₹100 Cr in job offers by the end of 2027. We’re at about ₹18.6 Cr.

~₹18.6 Cr of ₹100 Cr

the proof

By the numbers

300+job-search experiments before I cracked the code

800+marketers placed

20,000+marketers in the community

1book: Five Steps to Digital Marketing Jobs using AI

what I do

How I help marketers get hired

Recruitment

LBR, a recruitment firm for marketers.

Lakshit Bhayana Recruitments has worked with AirArabia, Internet Moguls, Wells Fargo, American Express, Genpact and more to hire digital marketers.

Community

India’s Rich Marketers Club (IRMC).

A community of 20,000+ digital marketers aiming for a 50–60% hike. 800+ placed.

Method

The CVC Method: Clarity, Visibility, Closing.

Built after sitting with 200+ CEOs, CHROs, founders and recruiters to see hiring from their side.

if this sounds like you

See the method behind the story

I teach the CVC Method live: Clarity, Visibility, Closing. If my story feels familiar, come and see how it works.

Join the live workshop Live, online, no pressure.