From a 300% Hiketo Helping20,000 Marketers

When I switched to performance marketing, I was earning less than 6 LPA. I was not confident, and I always knew I wanted more.

I was stuck in a toxic work environment and travelled four hours every day from Noida to Gurugram. Somewhere in that daily grind, I knew I deserved better.

Everyone called me delusional for aiming so high. But I knew I deserved more.

So I started applying to every job I saw, hoping that the more I applied, the more replies I would get. Instead, I got more rejections.

When I saw others landing the jobs they wanted, I knew I had to step up my game. So I tried everything:

• Sent cookies to HRs
• Made videos like a YouTuber
• Wrote 50+ emails, each in a new style: serious, funny, sad
• Messaged random people on LinkedIn, like a friendly robot
• Cold-called managers

It worked, but only up to a point. I cracked a 7 LPA offer, and that was not enough for me. I knew I could do better.

One of my experiments worked, and it helped me land an 18 LPA remote job in New York. The same strategy then helped me land a 27 LPA offer at a gaming company in China, and then a 42 LPA offer.

Through LBR, I worked with national and international companies to hire senior digital marketers. Sitting on the hiring side showed me exactly what companies look for, and what makes them say yes to a candidate.

I wanted to help every digital marketer who knew they deserved more but was stuck in the same situation because they lacked the right strategy.

Using the CVC Method, I started helping people land their dream jobs, and the numbers started to grow.

IRMC is a community of digital marketers who are aiming for a 50–60% hike.